Create History not Hype
Image post-production for the relaunch of the iconic Converse Weapon, reimagined through the lens of rising star Shai Gilgeous-Alexander. The visuals pay homage to the original 1986 campaign while redefining the tone for a new generation — blending subtle references with bold personality. My role focused on enhancing the product photography and key visuals to strike the balance between nostalgia and modern swagger, with careful compositing, tonal refinement, and detail work across the entire static set.
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